How can you distinguish the work of a true craftsman?  That’s easy to answer: you recognize an artisan by the calluses on their hands.

It is with a mixture of admiration and envy as I follow the sophisticated approaches of communication and marketing of the big brands in our industry. There has been, however, a recent …

How can you distinguish the work of a true craftsman?  That’s easy to answer: you recognize an artisan by the calluses on their hands. Read More »