It made us smile and feel very proud recently to watch a video where the founder of the famous car manufacturer Lamborghini – Ferruccio Lamborghini – explains to an astonished interviewer why […]
How often have you bought a sofa saying “I love it! It’s fantastic, I want it in my living-room” but once you get home you realise that after all, maybe it wasn’t
WhyBerto is the title of this important part of the blog but it is also a playlist of mini videos which demonstrate, in just 30 seconds each, the reasons why you should
Can we explain the beauty of our table Ring in a video? It’s impossible. It is better to rely on maths.
It is always a great challenge for us to describe the magic of our design furniture, or to narrate the long tradition of our master artisans behind an item or even to
On Monday, 30th January, we took part in the radio program Eta Beta, a daily radio broadcast on Radio Rai 1. The main argument of the day was the digital experience with a
We present you Johnny: a sofa with something less than other sofas. And a video clip to explain what we mean.
If you want to improve and reach an excellent level, well, it does not mean you always have to add something to what you do: sometimes you need to remove something. And
Only a star like our sofa Joey with removable Chaise Longue could take part in a video that is able to turn everyone into a new designer. A common designer? Absolutely not!
It was in 2011 when we decided to start, even if with many doubts, a new strategic way of communication by using videos. The name of that campaign was – #WhyBerto –
It was long time ago when we shoot our videos by using the Nokia phone and put them on our YouTube Channel: we had no experience about the procedure and were even
Why the new Berto container beds do not steal space is the title of our first video clip, #whyberto n.1. The new advertising project is intended to provide good reasons for choosing