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WhyBerto

Why Dee Dee is the first sofa to adapt to your home
Aug 25 202009/12/2020

Why Dee Dee is the first sofa to adapt to your home

WhyBerto / By Berto Salotti / 4 minutes of reading

How often have you bought a sofa saying “I love it! It’s fantastic, I want it in my living-room” but once you get home you realise that after all, maybe it wasn’t …

Why Dee Dee is the first sofa to adapt to your home Read More »

Video WhyBerto: 30 mini videos which demonstrate why you should choose us.
Jan 25 202009/12/2020

WhyBerto: 30 mini videos which demonstrate why you should choose us.

WhyBerto / By Berto Salotti / 2 minutes of reading

WhyBerto is the title of this important part of the blog but it is also a playlist of mini videos which demonstrate, in just 30 seconds each, the reasons why you should …

WhyBerto: 30 mini videos which demonstrate why you should choose us. Read More »

Ring round table
Mar 23 201721/11/2019

Can we explain the beauty of our table Ring in a video? It’s impossible. It is better to rely on maths.

WhyBerto / By Berto Salotti / 1 minute of reading

It is always a great challenge for us to describe the magic of our design furniture, or to narrate the long tradition of our master artisans behind an item or even to …

Can we explain the beauty of our table Ring in a video? It’s impossible. It is better to rely on maths. Read More »

Eta Beta, radio Rai 1 filippo berto
Mar 1 201721/11/2019

Radio Rai 1 was wondering… Why the campaign #WhyeBerto

WhyBerto / By Filippo / 3 minutes of reading

On Monday, 30th January, we took part in the radio program Eta Beta, a daily radio broadcast on Radio Rai 1. The main argument of the day was the digital experience with a …

Radio Rai 1 was wondering… Why the campaign #WhyeBerto Read More »

johnny sofa with one-piece frame
Feb 1 201721/11/2019

We present you Johnny: a sofa with something less than other sofas. And a video clip to explain what we mean.

WhyBerto / By Berto Salotti / 1 minute of reading

If you want to improve and reach an excellent level, well, it does not mean you always have to add something to what you do: sometimes you need to remove something. And …

We present you Johnny: a sofa with something less than other sofas. And a video clip to explain what we mean. Read More »

Comfort and sectional sofa Joey by BertO
Jan 17 201721/11/2019

How to become the designer of your own comfort: the movie. Featuring the sofa Joey.

WhyBerto / By Berto Salotti / 1 minute of reading

Only a star like our sofa Joey with removable Chaise Longue could take part in a video that is able to turn everyone into a new designer. A common designer? Absolutely not! …

How to become the designer of your own comfort: the movie. Featuring the sofa Joey. Read More »

video percheberto berto salotti
Jan 2 201721/11/2019

We keep on asking ourselves why you should choose us. The new campaign #WhyBerto 2017.

WhyBerto / By Berto Salotti / 3 minutes of reading

It was in 2011 when we decided to start, even if with many doubts, a new strategic way of communication by using videos. The name of that campaign was – #WhyBerto – …

We keep on asking ourselves why you should choose us. The new campaign #WhyBerto 2017. Read More »

Joey sectional sofa whyberto video
Nov 25 201621/11/2019

Our videos made by hand. The new ideas #WhyBerto are coming soon.

WhyBerto / By Berto Salotti / 2 minutes of reading

It was long time ago when we shoot our videos by using the Nokia phone and put them on our YouTube Channel: we had no experience about the procedure and were even …

Our videos made by hand. The new ideas #WhyBerto are coming soon. Read More »

May 8 201321/11/2019

Why Berto? Because our sofa bunk bed needs a security key.

WhyBerto / By Filippo / 1 minute of reading
Jan 4 201221/11/2019

[Video] Why the new Berto container beds do not steal space. #whyberto n.1

WhyBerto / By Berto Salotti / 2 minutes of reading

Why the new Berto container beds do not steal space is the title of our first video clip, #whyberto n.1.  The new advertising project is intended to provide good reasons for choosing …

[Video] Why the new Berto container beds do not steal space. #whyberto n.1 Read More »

Brown sofa by BertO
Nov 29 201110/12/2020

Why?

WhyBerto / By Berto Salotti / 1 minute of reading

Why does the consumer choose a particular brand? We are constantly asking ourselves the same question.  For this reason, we are able to continue to improve our products.  We are setting out …

Why? Read More »

Behind the scene of Chester sofa
Nov 26 201121/11/2019

Why this blog, and why you should read it. #whyberto

WhyBerto / By Massimo / 1 minute of reading

Why, why, why, remember the “reason why” in advertising? Gone are those days, it’s much better – in our humble opinion – to exchange views about brands and products with a conversation, …

Why this blog, and why you should read it. #whyberto Read More »

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