It made us smile and feel very proud recently to watch a video where the founder of the famous car manufacturer Lamborghini – Ferruccio Lamborghini – explains to an astonished interviewer why […]
Customer Service Explained by Ferruccio Lamborghini and Fioravante BertO Read More »
I’ve been in the sofa business my whole life.I grew up there, breathed the air of the workshops, and have been designing sofas since I was born.You might even be able to
Why BertO is Made in Meda Read More »
How often have you bought a sofa saying “I love it! It’s fantastic, I want it in my living-room” but once you get home you realise that after all, maybe it wasn’t
Why Dee Dee is the first sofa to adapt to your home Read More »
WhyBerto is the title of this important part of the blog but it is also a playlist of mini videos which demonstrate, in just 30 seconds each, the reasons why you should
WhyBerto: 30 mini videos which demonstrate why you should choose us. Read More »
It is always a great challenge for us to describe the magic of our design furniture, or to narrate the long tradition of our master artisans behind an item or even to
On Monday, 30th January, we took part in the radio program Eta Beta, a daily radio broadcast on Radio Rai 1. The main argument of the day was the digital experience with a
Radio Rai 1 was wondering… Why the campaign #WhyeBerto Read More »
If you want to improve and reach an excellent level, well, it does not mean you always have to add something to what you do: sometimes you need to remove something. And
Only a star like our sofa Joey with removable Chaise Longue could take part in a video that is able to turn everyone into a new designer. A common designer? Absolutely not!
How to become the designer of your own comfort: the movie. Featuring the sofa Joey. Read More »
It was in 2011 when we decided to start, even if with many doubts, a new strategic way of communication by using videos. The name of that campaign was – #WhyBerto –
We keep on asking ourselves why you should choose us. The new campaign #WhyBerto 2017. Read More »
It was long time ago when we shoot our videos by using the Nokia phone and put them on our YouTube Channel: we had no experience about the procedure and were even
Our videos made by hand. The new ideas #WhyBerto are coming soon. Read More »
Why the new Berto container beds do not steal space is the title of our first video clip, #whyberto n.1. The new advertising project is intended to provide good reasons for choosing
[Video] Why the new Berto container beds do not steal space. #whyberto n.1 Read More »
