How often have you bought a sofa saying “I love it! It’s fantastic, I want it in my living-room” but once you get home you realise that after all, maybe it wasn’t …
Why Dee Dee is the first sofa to adapt to your home Read More »
WhyBerto is the title of this important part of the blog but it is also a playlist of mini videos which demonstrate, in just 30 seconds each, the reasons why you should …
WhyBerto: 30 mini videos which demonstrate why you should choose us. Read More »
It is always a great challenge for us to describe the magic of our design furniture, or to narrate the long tradition of our master artisans behind an item or even to …
On Monday, 30th January, we took part in the radio program Eta Beta, a daily radio broadcast on Radio Rai 1. The main argument of the day was the digital experience with a …
Radio Rai 1 was wondering… Why the campaign #WhyeBerto Read More »
If you want to improve and reach an excellent level, well, it does not mean you always have to add something to what you do: sometimes you need to remove something. And …
Only a star like our sofa Joey with removable Chaise Longue could take part in a video that is able to turn everyone into a new designer. A common designer? Absolutely not! …
How to become the designer of your own comfort: the movie. Featuring the sofa Joey. Read More »
It was in 2011 when we decided to start, even if with many doubts, a new strategic way of communication by using videos. The name of that campaign was – #WhyBerto – …
We keep on asking ourselves why you should choose us. The new campaign #WhyBerto 2017. Read More »
It was long time ago when we shoot our videos by using the Nokia phone and put them on our YouTube Channel: we had no experience about the procedure and were even …
Our videos made by hand. The new ideas #WhyBerto are coming soon. Read More »
Why the new Berto container beds do not steal space is the title of our first video clip, #whyberto n.1. The new advertising project is intended to provide good reasons for choosing …
[Video] Why the new Berto container beds do not steal space. #whyberto n.1 Read More »
Why does the consumer choose a particular brand? We are constantly asking ourselves the same question. For this reason, we are able to continue to improve our products. We are setting out …
Why, why, why, remember the “reason why” in advertising? Gone are those days, it’s much better – in our humble opinion – to exchange views about brands and products with a conversation, …
Why this blog, and why you should read it. #whyberto Read More »
