In every economic activity there is a component linked to money. This aspect is present on many levels and in every area; there is never a business decision that is not carefully …
In our book “Spirit of 74” we also talk about money. Read More »
In our book “The Spirit of 74 – 74 words to live happily the passion for our chosen profession“, on page 57, there is s short, synthetic phrase: You do it. Under …
We have a surprise for you, an extraordinary surprise. Also this, like everything else which regards our society, is the result of the spirit of our founders which we told about in …
The Spirit of 74 is at the base of the surprise we are preparing for you. Are you ready? Read More »
On page 53 of our book “The Spirit of 74 – 74 words to live happily the passion for our chosen profession”, we find the word with which to start this new …
Working with passion means never losing sight of our aims. Welcome 2021! Read More »
Ever since our customers started reading the book we wrote to celebrate the passion we have for our work, many of them have asked us to share parts of the book here …
Do you know which word never comes to mind when we speak about passion for our work? No. Read More »
We recently had the chance to hold a very unusual meeting: together with me in my role as entrepreneur there was Carlo Berto, the co-founder of BertO, two master craftsmen and a …
Decades of work and fun every day: my responsibility as entrepreneur. Read More »
Our society was created with passion for our work. Our society moves forward and grows thanks to passion for our work. Passion for our work – something which was passed down to …
Among the 74 key words that we have chosen to best describe the passion for our work and which make up our now well-known book The Spirit of 74, there is one …
The art of listening according to The Spirit of 74: Ears Read More »
From all directions – media, personal conversations, online contacts – we are always being told ” to change”, “to be ready to change”, “to prepare ourselves for change”. Anyone who follows us …
“Change”. This word can also be found in our book. Read More »
If there is a time – over the last several years – that there have been so few reasons to be happy, maybe that time is right now: in the middle of …
From our book, inspiration for the difficult times we are living in: Happiness. Read More »
On Monday evening in the BertO showroom in Brescia, I saw some extraordinary things. I saw a city which I have always admired come to meet my Company. I saw the personnel …
Do you know what I saw on Monday evening in our showroom in Brescia? Read More »
We knew that Brescia was an amazing place but yesterday evening we realised just how amazing it is. There are no words to describe a city which, even on a Monday evening …
Brescia is extraordinary. We have tried to live up to it’s standard. Read More »
