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Spirit of 74

Word Money: The Spirit of 74
Dec 29 202114/01/2022

In our book “Spirit of 74” we also talk about money.

Spirit of 74 / By Berto Salotti / 3 minutes of reading

In every economic activity there is a component linked to money. This aspect is present on many levels and in every area; there is never a business decision that is not carefully …

In our book “Spirit of 74” we also talk about money. Read More »

Anna Castoldi e Flavio Cairoli - poltrona Hanna partner Dyloan
May 4 202118/05/2021

You do it, in other words: respect for the work of others. From our book The Spirit of 74.

Spirit of 74 / By Berto Salotti / 4 minutes of reading

In our book “The Spirit of 74 – 74 words to live happily the passion for our chosen profession“, on page 57, there is s short, synthetic phrase: You do it. Under …

You do it, in other words: respect for the work of others. From our book The Spirit of 74. Read More »

Meda, Spirit of 74 and Italian design capital
Apr 27 202118/05/2021

The Spirit of 74 is at the base of the surprise we are preparing for you. Are you ready?

Spirit of 74 / By Berto Salotti / 2 minutes of reading

We have a surprise for you, an extraordinary surprise. Also this, like everything else which regards our society, is the result of the spirit of our founders which we told about in …

The Spirit of 74 is at the base of the surprise we are preparing for you. Are you ready? Read More »

Filippo Berto Focus Spirit of 74
Jan 4 202107/01/2021

Working with passion means never losing sight of our aims. Welcome 2021!

Spirit of 74 / By Filippo / 3 minutes of reading

On page 53 of our book “The Spirit of 74 – 74 words to live happily the passion for our chosen profession”, we find the word with which to start this new …

Working with passion means never losing sight of our aims. Welcome 2021! Read More »

Say NO The spirit of 74
Sep 19 202007/01/2021

Do you know which word never comes to mind when we speak about passion for our work? No.

Spirit of 74 / By Berto Salotti / 4 minutes of reading

Ever since our customers started reading the book we wrote to celebrate the passion we have for our work, many of them have asked us to share parts of the book here …

Do you know which word never comes to mind when we speak about passion for our work? No. Read More »

My responsibility as entrepreneur as written on the pages of the book The Spirit of 74 | Blog BertO
Jul 29 202029/08/2020

Decades of work and fun every day: my responsibility as entrepreneur.

Spirit of 74 / By Berto Salotti / 3 minutes of reading

We recently had the chance to hold a very unusual meeting: together with me in my role as entrepreneur there was Carlo Berto, the co-founder of BertO, two master craftsmen and a …

Decades of work and fun every day: my responsibility as entrepreneur. Read More »

Fear - Book Spirit of 74 by BertO
Jul 29 202029/08/2020

Among the many things on which passion for your work is based, there is one which is truly frightening.

Spirit of 74 / By Berto Salotti / 4 minutes of reading

Our society was created with passion for our work. Our society moves forward and grows thanks to passion for our work. Passion for our work – something which was passed down to …

Among the many things on which passion for your work is based, there is one which is truly frightening. Read More »

Book Spirit of 74 BertO
Jun 20 202028/08/2020

The art of listening according to The Spirit of 74: Ears

Spirit of 74 / By Berto Salotti / 4 minutes of reading

Among the 74 key words that we have chosen to best describe the passion for our work and which make up our now well-known book The Spirit of 74, there is one …

The art of listening according to The Spirit of 74: Ears Read More »

Change. This word can also be found in our book The Spirit of 74
Apr 15 202009/12/2020

“Change”. This word can also be found in our book.

Spirit of 74 / By Berto Salotti / 4 minutes of reading

From all directions – media, personal conversations, online contacts – we are always being told ” to change”, “to be ready to change”, “to prepare ourselves for change”. Anyone who follows us …

“Change”. This word can also be found in our book. Read More »

The book The Spirit of 74
Apr 10 202009/12/2020

From our book, inspiration for the difficult times we are living in: Happiness.

Spirit of 74 / By Berto Salotti / 3 minutes of reading

If there is a time – over the last several years – that there have been so few reasons to be happy, maybe that time is right now: in the middle of …

From our book, inspiration for the difficult times we are living in: Happiness. Read More »

In the BertO showroom in Brescia the book The Spirit of 74 | Blog BertO
Nov 27 201931/01/2020

Do you know what I saw on Monday evening in our showroom in Brescia?

Spirit of 74 / By Berto Salotti / 2 minutes of reading

On Monday evening in the BertO showroom in Brescia, I saw some extraordinary things. I saw a city which I have always admired come to meet my Company. I saw the personnel …

Do you know what I saw on Monday evening in our showroom in Brescia? Read More »

Presentation of the book The Spirit of 74 in the BertO showroom in Brescia.
Nov 26 201931/01/2020

Brescia is extraordinary. We have tried to live up to it’s standard.

Spirit of 74 / By Berto Salotti / 5 minutes of reading

We knew that Brescia was an amazing place but yesterday evening we realised just how amazing it is. There are no words to describe a city which, even on a Monday evening …

Brescia is extraordinary. We have tried to live up to it’s standard. Read More »

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