Periodically, in the media and on social media, young people are the victims of generational attacks of various kinds. The most famous is summed up in one word: “Bamboccioni.” We always shy …
It made us smile and feel very proud recently to watch a video where the founder of the famous car manufacturer Lamborghini – Ferruccio Lamborghini – explains to an astonished interviewer why …
Customer Service Explained by Ferruccio Lamborghini and Fioravante BertO Read More »
A lot. Without mincing words, sheets are that accessory that can enhance your design, making it even more elegant and exclusive, as well as ruin everything, turn your room into a messy …
What level of importance does bedding have in your room design? Read More »
A few years after the successful crowdcrafting of DivanoXmanagua (the first sofa co-created together with architects, friends, clients, students, and design enthusiasts), we are happy to tell you the story of a …
I’ve been in the sofa business my whole life.I grew up there, breathed the air of the workshops, and have been designing sofas since I was born.You might even be able to …
In our book “The Spirit of 74 – 74 words to live happily the passion for our chosen profession“, on page 57, there is s short, synthetic phrase: You do it. Under …
We have a surprise for you, an extraordinary surprise. Also this, like everything else which regards our society, is the result of the spirit of our founders which we told about in …
The Spirit of 74 is at the base of the surprise we are preparing for you. Are you ready? Read More »
Meda is our city. The city in which our founders Fioravante and Carlo Berto decided to construct the story of our society (and a piece of the story of Italian design). Our …
The most common word during this last year seems to be just one: wait. We have to admit that for over a year we have been putting things off, waiting, hoping that …
When you speak of Made in Meda, you are speaking of many things. Territory, of course but also talent, centuries of history, passion, unique ability, prizes and awards, famous brands …… the …
On the anniversary of the death of my father Fioravante Berto, co-founder of BertO together with his brother Carlo Berto, I would like to pay tribute to them both. Fioravante and Carlo. …
A giant in the company: Filippo Berto interviews Carlo Berto (remembering Fioravante). Read More »
We have often mentioned Crowdcrafting on the BertoStory Blog, ever since 2013 when we started the first Italian experience of Crowdcrafting in the world of design with the Xmanagua sofa. And if …
Crowdcrafting by BertO: discover the 7 reasons for creating your sofa with us. Read More »
