Salone del Mobile and Design Week Milan April 2013: Berto Salotti will be present at the FuoriSalone in Ventura Lambrate with an open workshop for artisans of all types:
Co-Creating workshop open to everyone
The first sofa made by ordinary people, for the sake of the young,
for solidarity with Nicaragua and for the future of craftsmanship.
In collaboration with Terre des Hommes Italy and the Upholstery Training Course,
at theTraining Centre AFOL in Meda.
Our beloved #divanoXmanagua is almost ready.
The quality standards of this sofa are dramatically high, the result will be that its position as a unique piece will climb to a level often reserved for products of great exception.
We are all so very proud, we hardly wait to finish the work!
In a few days, on April 2nd the fifth workshop will take place in our laboratory and then, on April 11th, we will conclude the project by working together within the FuoriSalone in Ventura Lambrate, judged by many as the most interesting event location.
And, we will be right in the heart of the new “Design District” in Milan, on Via Ventura #3, for the conclusion of the artisan project; #divanoXmanagua.
Needless to say, it will be a busy day, an opportunity to work together … for many it will be the first time to work with their hands as a craftsman on the #divanoXmanagua. In addition to the work, it will be an occasion to reflect on how the talent of the craftsman and the expertise of Italian manufacturing can pave the way to improve the future of work for everyone.
Here’s our schedule for the day:
April 11th, 2013 – Via Ventura #3, at Coworking Cowo Milan/Otto Films (in front of Radio 101).
Time: 10.00 – 12.00
Sixth open workshop and craftsmanship of the #divanoXmanagua
Time: 10.00 – 20.00
Live web streaming video (soon we will communicate the Internet address for the live video)
Time: 16.00 – 17.00
Google Hangout & online conference on “Future Craftsman Between Innovation and Solidarity” with special guests and the participation of the following:
Filippo Berto (CEO Berto Salotti) – “Why the future craftsman comes from innovation and how solidarity is a small piece of innovation”
Paolo Ferrara (Head of Communications and Fundraising Terre des Hommes Italy) – “Work a factor of the future”
Stefano Maffei (Professor and researcher of Industrial Design PoliMi)
Alessia Mosca (Chamber of Commerce, XVII Legislature)
Renato Mattioni (Director, Chamber of Commerce Monza and Brianza)
Barbara Riva (Director, AFOL)
Angelo Longo (Director of the Training Centre AFOL Meda)
Marco Tognini (General Director, AFOL)
Alessandro Castello e Maria Antonietta Lagravinese (designers, Castello Lagravinese Studio)
The discussions will take place in conjunction with the head of Terre des Hommes Italy from Managua, Nicaragua
Time: 17.00 – 18.00
Closing Session and craftsmanship of #divanoXmanagua
Glassful of celebration
Photo session #tuttisuldivano (everyoneonthesofa)
The entire day is open to the public everyone is encouraged to fill out a registration form on the official site at the #divanoXmanagua project. We are all waiting for you!