Why BertO is Made in Meda
I’ve been in the sofa business my whole life.I grew up there, breathed the air of the workshops, and have been designing sofas since I was born.You might even be able to …
A giant in the company: Filippo Berto interviews Carlo Berto (remembering Fioravante).
On the anniversary of the death of my father Fioravante Berto, co-founder of BertO together with his brother Carlo Berto, I would like to pay tribute to them both. Fioravante and Carlo. …
A giant in the company: Filippo Berto interviews Carlo Berto (remembering Fioravante). Read More »
Can a picture tell the story of a town? And a book?
The birth of “Made in Meda, the secrets of the world Design Capital”, our new book! In this photo there is me, Professor Eugenio Boga and a piece of the history of …
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Working with passion means never losing sight of our aims. Welcome 2021!
On page 53 of our book “The Spirit of 74 – 74 words to live happily the passion for our chosen profession”, we find the word with which to start this new …
Working with passion means never losing sight of our aims. Welcome 2021! Read More »
Sherlock Holmes’ secret for furnishing your home
If you love books and mystery films you will definitely recognise his name. On the contrary, if the name Sherlock Holmes means nothing to you, let me explain. Sherlock Holmes is a …
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The new role for your sofa in 2020 (and for the next few years)
In this period we have all spent a lot of time inside our homes. We have all come to realise the importance of the spaces and furnishing that surrounds us, often coming …
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Territory. Another word without which we wouldn’t exist.
Among the many key words (as we mentioned before, there are 74,) which make up the 74 pages of the book we are writing, there is also this one: territory. We hardly …
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9 years old but it doesn’t feel like it. Happy Birthday #BertoRome!
On the 26th September 2009, exactly nine years ago, our Berto Salotti showroom opened in Rome. Standing at the door was the Store Manager Fabio Asnaghi, together with Filippo (Berto) and Maurizio …
9 years old but it doesn’t feel like it. Happy Birthday #BertoRome! Read More »
Just 90 seconds is enough to describe the Amazon Go shop without staff. For us 40 years of experience is not enough to train a member of staff. Who is right?
Have you seen the video which, in 90 seconds, tells of the revolution of the shop? We have. And here is our reply to the above question: we are both right. It’s …
Work is love made visible. Even with a small pickup.
30 Some years ago we used to deliver three items every Saturday with our pickup, me, my Uncle Angelo and my neighbors Tony and Laudino and I could not even expect the …
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Radio Rai 1 was wondering… Why the campaign #WhyeBerto
On Monday, 30th January, we took part in the radio program Eta Beta, a daily radio broadcast on Radio Rai 1. The main argument of the day was the digital experience with a …
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What we learned from “two days with Google.”
Google has chosen us. Again. Honored by this attention, Berto responds. We are pleased to participate in a project that we value highly, especially when it boosts the visibility of the Made …