It would be useless to even try to begin to describe the emotion of receiving honorary citizenship of the city of Meda: I could never do it. So I’ll go one step …
I’ve been in the sofa business my whole life.I grew up there, breathed the air of the workshops, and have been designing sofas since I was born.You might even be able to …
On the anniversary of the death of my father Fioravante Berto, co-founder of BertO together with his brother Carlo Berto, I would like to pay tribute to them both. Fioravante and Carlo. …
A giant in the company: Filippo Berto interviews Carlo Berto (remembering Fioravante). Read More »
The birth of “Made in Meda, the secrets of the world Design Capital”, our new book! In this photo there is me, Professor Eugenio Boga and a piece of the history of …
Can a picture tell the story of a town? And a book? Read More »
On page 53 of our book “The Spirit of 74 – 74 words to live happily the passion for our chosen profession”, we find the word with which to start this new …
Working with passion means never losing sight of our aims. Welcome 2021! Read More »
If you love books and mystery films you will definitely recognise his name. On the contrary, if the name Sherlock Holmes means nothing to you, let me explain. Sherlock Holmes is a …
Sherlock Holmes’ secret for furnishing your home Read More »
In this period we have all spent a lot of time inside our homes. We have all come to realise the importance of the spaces and furnishing that surrounds us, often coming …
The new role for your sofa in 2020 (and for the next few years) Read More »
Among the many key words (as we mentioned before, there are 74,) which make up the 74 pages of the book we are writing, there is also this one: territory. We hardly …
Territory. Another word without which we wouldn’t exist. Read More »
On the 26th September 2009, exactly nine years ago, our Berto Salotti showroom opened in Rome. Standing at the door was the Store Manager Fabio Asnaghi, together with Filippo (Berto) and Maurizio …
9 years old but it doesn’t feel like it. Happy Birthday #BertoRome! Read More »
Have you seen the video which, in 90 seconds, tells of the revolution of the shop? We have. And here is our reply to the above question: we are both right. It’s …
30 Some years ago we used to deliver three items every Saturday with our pickup, me, my Uncle Angelo and my neighbors Tony and Laudino and I could not even expect the …
Work is love made visible. Even with a small pickup. Read More »
On Monday, 30th January, we took part in the radio program Eta Beta, a daily radio broadcast on Radio Rai 1. The main argument of the day was the digital experience with a …
Radio Rai 1 was wondering… Why the campaign #WhyeBerto Read More »
