How can you distinguish the work of a true craftsman?  That’s easy to answer: you recognize an artisan by the calluses on their hands.

It is with a mixture of admiration and envy as I follow the sophisticated approaches of communication and marketing of the big brands in our industry. There has been, however, a recent …

How can you distinguish the work of a true craftsman?  That’s easy to answer: you recognize an artisan by the calluses on their hands. Read More »

What is the future of Made in Italy? The challenges for AnalogicoDigital at the next FuoriSalone with Berto Salotti and the makers!

It’s called AnalogicoDigitale the initiative by the author, Stefano Micelli, (whom we’ve already spoken to and about his extraordinary book, “Future Worker”, which has become a great inspiration for us in marketing) …

What is the future of Made in Italy? The challenges for AnalogicoDigital at the next FuoriSalone with Berto Salotti and the makers! Read More »