We want nothing but the best raw materials for our products. This means 100% solid woods like; oak, maple, and mahogany, they are more expensive nevertheless they are our preferred choice. We […]
We are not giving up for any reason. Read More »
When a customer walks into our showroom, the first thing we might say could be, “Hello, may I help you?” Their first impression may be that we are attentive because we listen,
First impressions with a new approach. Read More »
Today, more and more consumers are seeking the price, in all things. As if everything were a gasoline pump, we have become accustomed to looking for the cheapest pump before choosing where
Reflections on purchasing decisions and how the price of diesel fuel affects all of us. Read More »
It is with a mixture of admiration and envy as I follow the sophisticated approaches of communication and marketing of the big brands in our industry. There has been, however, a recent
This post is dedicated to Flavio Cairoli; furniture artisan, winner of the “Brianza Economica” in 2007 a prize given from the Chamber of Commerce to long term workers who have more than 35 years
We listen to the hands of Flavio because they are not just talking words. Read More »
[English text follows] – Da qualche giorno ci siamo decisi ad unirci ai molti, moltissimi estimatori che Pinterest ha in tutto il mondo. Per chi non lo conoscesse, Pinterest è il social
Perché siamo su Pinterest. Anzi: Why are we on Pinterest. Read More »
We have talked several times about Joey Hudy, we like the way he thinks and how he approaches work. As a matter of fact, we believe that – in spite of his
We support Joey Hudy… and his bracelets! Read More »
April is the month of the Salone del Mobile, for years it’s been a reference point in the world for the home furnishings industry. It all began in 1961 to promote Italian
The Fuorisalone comes to Meda! Read More »
It’s called AnalogicoDigitale the initiative by the author, Stefano Micelli, (whom we’ve already spoken to and about his extraordinary book, “Future Worker”, which has become a great inspiration for us in marketing)
“I am 14. I have Asperger.” Thus begins a brief biography of Joey Hudy on his Twitter. Who is Joey Hudy? He is a boy, who set in motion a new motto
Joey Hudy has a lot to teach us! Read More »
The director of Wired U.S. and author of The Long Tail and Free, guru Chris Anderson declared that Italy could become the home of Makers. As seen in this tweet by Riccardo
World Wide Rome: the revolution of Makers. Can Italy return as a protagonist? Read More »
To create, is probably the most important verb in the life of a craftsman; in fact, it is so important that at times other actions by comparison seem insignificant. What is left
Making knives, making liquor, making sofas, making videos…making… Read More »
