The Fuorisalone comes to Meda!
April is the month of the Salone del Mobile, for years it’s been a reference point in the world for the home furnishings industry. It all began in 1961 to promote Italian …
What is the future of Made in Italy? The challenges for AnalogicoDigital at the next FuoriSalone with Berto Salotti and the makers!
It’s called AnalogicoDigitale the initiative by the author, Stefano Micelli, (whom we’ve already spoken to and about his extraordinary book, “Future Worker”, which has become a great inspiration for us in marketing) …
Ten questions for “Futuro Artigiano” with Stefano Micelli
We mentioned earlier that the essay “Futuro Artigiano“, by Stefano Micelli, had fascinated and interested us. Truly it’s a vision that is interwoven with our way of thinking; creating value based on …
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Joey Hudy has a lot to teach us!
“I am 14. I have Asperger.” Thus begins a brief biography of Joey Hudy on his Twitter. Who is Joey Hudy? He is a boy, who set in motion a new motto …
World Wide Rome: the revolution of Makers. Can Italy return as a protagonist?
The director of Wired U.S. and author of The Long Tail and Free, guru Chris Anderson declared that Italy could become the home of Makers. As seen in this tweet by Riccardo …
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Making knives, making liquor, making sofas, making videos…making…
To create, is probably the most important verb in the life of a craftsman; in fact, it is so important that at times other actions by comparison seem insignificant. What is left …
Making knives, making liquor, making sofas, making videos…making… Read More »
[Video] Why the new Berto container beds do not steal space. #whyberto n.1
Why the new Berto container beds do not steal space is the title of our first video clip, #whyberto n.1. The new advertising project is intended to provide good reasons for choosing …
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Why?
Why does the consumer choose a particular brand? We are constantly asking ourselves the same question. For this reason, we are able to continue to improve our products. We are setting out …
Please, get comfortable.
“Conversations on the couch” reads one of the categories of our new blog site, “Bertostory” and that’s what we are going to do, converse with you as if we were sitting on …
The new Berto Salotti marketing strategy: “#Whyberto”
The new communications strategy of Berto Salotti, is designed just as their high quality sofas, armchairs, container and sofa beds, by hand. Or should we say, with a hands on approach. In …
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Why this blog, and why you should read it. #whyberto
Why, why, why, remember the “reason why” in advertising? Gone are those days, it’s much better – in our humble opinion – to exchange views about brands and products with a conversation, …
Why this blog, and why you should read it. #whyberto Read More »